If you’re a beginner blogger, you’ve probably asked yourself: “How do I get more people to read my blog?”
One of the best answers? Social media.
Platforms like Twitter, Facebook, Pinterest, and LinkedIn are goldmines for traffic—if you use the right tools.
In this guide, we’ll walk you through the top 10 social media tools to promote your blog, even if you’re starting from scratch.
Whether you want to automate sharing, create better graphics, or schedule posts at the best time—these tools can help you do it all.
Why Social Media Matters for Bloggers
Before we jump into the tools, let’s clarify why social media is such a powerful promotion channel for bloggers:
- Builds authority in your niche
- Sends targeted traffic to your blog posts
- Improves SEO with more shares and backlinks
- Connects you with your audience in real-time
- Drives conversions for email signups or product sales
Let’s now explore the tools that will supercharge your blog’s visibility.
Buffer — Simple Scheduling Across Platforms
Best For: Scheduling and automation across multiple platforms
Why It’s Great:
- Easy drag-and-drop calendar
- Supports Facebook, Twitter, LinkedIn, Instagram, and Pinterest
- Built-in analytics for performance tracking
Free Plan Available? Yes
Pro Tip: Set up a week’s worth of blog post promos in one sitting. Buffer will do the rest.
Canva — Stunning Graphics in Minutes
Best For: Creating blog post graphics, story visuals, and social banners
Why It’s Great:
- Pre-made social media templates
- Drag-and-drop interface
- Integrates with scheduling tools
Free Plan Available? Yes
Use Case Example: Design Pinterest pins and Instagram carousels that link back to your latest blog posts.
Tailwind — Pinterest & Instagram Scheduling
Best For: Pinterest and Instagram automation
Why It’s Great:
- Smart scheduling to post at the best times
- Communities feature for content sharing
- Create and repurpose pins with Tailwind Create
Free Plan Available? Yes, limited
Why Bloggers Love It: Pinterest still drives massive blog traffic—Tailwind helps you stay consistent without being glued to your screen.
Hootsuite — All-in-One Social Media Dashboard
Best For: Managing multiple accounts and deep analytics
Why It’s Great:
- One dashboard for all major social platforms
- Auto-scheduling and monitoring tools
- Custom reports and performance insights
Free Plan Available? Free trial only
Who It’s For: Bloggers who want a professional approach to managing their brand online.
Missinglettr — Smart Drip Campaigns for Blog Posts
Best For: Turning blog posts into year-long social campaigns
Why It’s Great:
- Automatically generates 12-month content calendars from blog URLs
- Built-in content curation and reposting
- Saves time without sacrificing visibility
Free Plan Available? Yes
Ideal Use: Promote evergreen blog posts continuously without rewriting captions.
SocialBee — Content Categories + Scheduling
Best For: Bloggers managing lots of content types
Why It’s Great:
- Recycle content using “evergreen” posting
- Organize posts by category
- Integrates with Buffer, Canva, and more
Free Plan Available? Free trial
Tip for Beginners: Batch create categories like Blog Tips, SEO Tips, Quotes, and Post of the Week.
Later — Visual Planning for Instagram
Best For: Instagram grid planning and visual content scheduling
Why It’s Great:
- Drag-and-drop calendar for Instagram feed
- Hashtag suggestions and first comment scheduling
- Linkin.bio feature to direct Instagram traffic to blog posts
Free Plan Available? Yes
Use It For: Directing Instagram followers to your blog content with style and clarity.
ClickToTweet — Share Snippets Inside Blog Posts
Best For: Encouraging readers to share your content directly
Why It’s Great:
- Generates shareable tweet links
- Embeds easily inside blog content
- Promotes key takeaways or quotes
Free Plan Available? Yes
Tip: Add a “Click to Tweet” inside your blog posts for powerful, tweetable lines.
Metricool — Analytics + Scheduling Combo
Best For: Combining performance insights with scheduling
Why It’s Great:
- Tracks blog traffic, social analytics, and post metrics
- Allows auto-publishing and link tracking
- Compare performance across networks
Free Plan Available? Yes
Pro Move: Track which blog posts drive the most traffic and adjust your strategy accordingly.
CoSchedule — For Content + Social Media Calendar
Best For: Bloggers who want a complete editorial + social plan
Why It’s Great:
- Unified content calendar
- Create tasks, publish blog posts, and schedule shares
- Excellent for solo bloggers or small teams
Free Plan Available? No (14-day free trial)
Why It Stands Out: You can manage both blog publishing and social media distribution from one place.
How to Choose the Right Tool for You
Here’s how to narrow it down:
| GOAL | TOOL |
|---|---|
| Automate blog post sharing | Buffer, Missinglettr |
| Grow on Pinterest | Tailwind |
| Create graphics | Canva |
| All-in-one dashboard | Hootsuite, CoSchedule |
| Analyze what works | Metricool, SocialBee |
Start with just 1–2 tools, then add more as your blog grows.
Final Thoughts: Make Social Media Work for You, Not the Other Way Around
You don’t need to be on every social platform.
You don’t need to post 10 times a day.
But you do need the right tools.
These 10 social media tools will help you promote your blog smarter, not harder. Pick the ones that fit your workflow, and start building momentum today.
FAQ: Social Media Tools for Bloggers
Not necessarily. Most tools support multiple platforms, but Pinterest and Instagram may require dedicated tools like Tailwind or Later.
Canva and Buffer are great starting points. Canva helps with design, while Buffer makes sharing easy.
